Gamebiz article offers a glimpse into the mindset of Take-Two's CEO
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Gamebiz article from June 1, 2017: Zelnick: “We're probably undermonetising our users”
Selection below:
Speaking at the Cowen & Company 45th Annual Technology, Media & Telecom Conference, as reported by GameSpot, the publisher's CEO Strauss Zelnick posited that his firm does not charge as much or for as many things as its competitors - although, naturally, he didn't specify which ones.
"We are convinced that we are probably, from an industry view, undermonetising on a per-user basis," he said. "There is wood to chop because I think we can do more, and we can do more without interfering with our strategy of being the most creative and our ethical approach, which is delighting consumers.
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@DarthPungz Not really understanding whats going on here... Can someone stupid it down for me? I'm American
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@TheLoneWolf293 pretty much saying there is more money that can be made but not charging players for everything "We're not going to grab the last nickel."
