As more and more customers utilize the internet to make purchases, those same customers are looking up information on particular companies before doing business with them. If the customers are lucky, they will stumble upon some customer reviews which will help them make an informed buying decision. https://bit.ly/37YD3oZ
As a small business owner, this could delight you or terrify you. If a business is successful and is satisfying its customers, especially a local business, the customers will flock to internet review sites and other social media sites to share their positive experiences. This can result in a myriad of positive exposure and will generate a nice word of mouth buzz. This type of word of mouth buzz always leads to more customers and many local businesses are able to thrive off of this alone.
But what happens when a negative review(s) starts to pop up?
Every business has dealt with the impossible-to-satisfy client/customer and we've all bent over backwards trying to please them. We let them get away with murder and it still wasn't enough. The relationship ends and guess what happens? This rogue customer decides to post negative reviews about you and your company all over the internet in every medium possible. Your company is screwed. Or is it?